How a small, engaged following can win
Updated: Feb 10, 2019
Proof that a you don't need millions of followers to have success - With a following that may seem small to some, Caitlyn (@xc8lyn) has managed to grow a tight knit community that can't get enough of her new merch.
When Caitlyn first came to us, I must admit, we were hesitant to bring her onto the team and assist her with building a line of merchandise. Our clients generally have anywhere from 500,000 to 5 million followers across all of their social media platforms, while Caitlyn, on the other hand, has a total reach of just over 90,000.
But, after taking a look through her social channels, it becomes clear that she has a strong bond with her supporters, and they are deeply invested in her content and success. Whether it is the community that has developed in the comments section of her YouTube videos or her interaction with her Twitter followers,
The ability to monetize a following is not based on followers, but rather the quality of each follower. Caitlyn, with her reach of just over 90,000 has the ability to outsell clients of ours with millions of followers due to the highly active following she had garnered.
We worked with Caitlyn and her fans to create a line that perfectly projected their fun, "meme loving" personality. We also equipped her with a simple, easy to navigate website that makes purchasing quick and painless for her fans.
More to come
So far, fans have loved Caitlyn's brand, and are often seen showing it off across social platforms. We are excited for what the future has to hold for Caitlyn and her community, and we can't wait to see what else she comes up with. We are grateful to be along for the journey!
Check out Caitlyn's social channels and show her some support!